Consulting1 SSG Analysis in Marketing perspective MARKETING 1. Managing Customer Heterogeneity Various brands of SSG target different consumer segments. The products sold at SSG can be categorized into three types: grocery, fashion & beauty product, and home appliance & daily supply. In addition, fashion & beauty consumers are divided into 12 three groups: high price apparel, mid-low price apparel, and cosmetics consumers. At first, grocery con.. 2022. 9. 8. 이전 1 다음 반응형