stp2 [Brand Extension Project] Launching Green milk line in marketing perspective (4p, stp) - Brand development strategy and Whys Launching ‘Green Milk line’ : As the name of the firm suggests, Seoul Milk Cooperative has so far focused mainly on dairy products including milk. I suggest the brand extension strategy, launching non-dairy beverage line named ‘Green Milk’ line including five types of non-dairy beverages, black sesame/almond/cashew-nut/oatmeal/rice milk, which would be the b.. 2022. 9. 12. SSG Analysis in Marketing perspective MARKETING 1. Managing Customer Heterogeneity Various brands of SSG target different consumer segments. The products sold at SSG can be categorized into three types: grocery, fashion & beauty product, and home appliance & daily supply. In addition, fashion & beauty consumers are divided into 12 three groups: high price apparel, mid-low price apparel, and cosmetics consumers. At first, grocery con.. 2022. 9. 8. 이전 1 다음 반응형
